CUSTOMER EXPERIENCE
Customer experience software is a collection of tools that enables businesses to monitor, manage, and improve every customer interaction across their entire journey with the brand.
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Customer experience (CX) software is a comprehensive suite of tools designed to help businesses monitor, manage, and enhance the entire customer journey from initial awareness to post-purchase loyalty. It moves beyond traditional customer service by creating a holistic view of every interaction a customer has with a brand. This ecosystem includes several specialized tools working in concert. For instance, Customer onboarding software ensures new users have a smooth and successful start, guiding them through features with tutorials and checklists to maximize value from day one. When issues arise, Customer support platforms like helpdesks and live chat systems provide timely and effective resolutions, centralizing communication and tracking case histories. To proactively improve, businesses leverage Feedback management and Survey software to systematically collect, analyze, and act on customer sentiment through methods like NPS, CSAT, and open-ended feedback forms. Finally, User testing platforms allow companies to observe real users interacting with their products or websites, uncovering pain points and validating new ideas before they are launched to a wider audience. Together, these tools empower businesses to make data-driven decisions that foster satisfaction, increase retention, and build lasting brand advocacy.