Feedback management software is an integrated platform that empowers businesses to systematically capture, prioritize, and translate customer feedback into an actionable product roadmap. It goes beyond simple satisfaction surveys by providing a centralized hub, often a public idea board, where users can submit feature requests, report bugs, and suggest improvements. Other customers can then upvote and comment on these submissions, creating a democratized backlog of the most-requested features. This transforms a chaotic stream of suggestions into quantifiable data that product teams can use to make informed decisions. Modern platforms in this category allow product managers to link feedback directly to roadmap items, update the status of features (e.g., "Planned," "In Progress," "Shipped"), and automatically notify users when a feature they requested is live. This crucial process of "closing the feedback loop" makes customers feel heard and valued, fostering a loyal community that is co-creating the product.