Survey software is a versatile tool that enables the creation, distribution, and analysis of online questionnaires. While it can be a component of feedback management, its application is much broader, serving purposes that range from market research and academic studies to employee engagement and event feedback. These platforms offer a high degree of customization, with a wide variety of question types (e.g., multiple-choice, rating scales, open-ended), conditional logic that changes questions based on previous answers, and branding options to match the company's look and feel. Once a survey is created, it can be distributed through numerous channels, including email, social media, or embedded directly on a website. The software then collects the responses in real-time and provides robust analytical tools to help users visualize data, filter results, and generate reports, making it an essential tool for gathering information at scale.