User testing software is a platform that provides qualitative insights by allowing businesses to observe real people interacting with their product, website, or prototype. Unlike surveys that capture what users say, user testing reveals what they actually do. The process typically involves recruiting testers from a specific demographic, giving them a set of tasks to complete (e.g., "find a specific product and add it to your cart"), and recording their screen and voice as they navigate the interface and think aloud. This method is incredibly effective at uncovering usability issues, points of confusion, and friction in the user journey that internal teams might have missed. By providing direct, unfiltered visual evidence of user behavior, this software helps product managers, designers, and marketers validate concepts and fix experience flaws before they are released to the public, saving significant time and development costs.