Sales management software is a suite of tools designed to streamline and optimize the entire sales process, from lead to close. While it often overlaps with CRM, it is more specifically focused on the activities and performance of the sales team. These platforms provide features for pipeline management, giving a clear visual representation of where every deal stands. They include tools for sales forecasting, helping leaders predict future revenue based on current data. They also offer activity tracking to monitor calls, emails, and meetings, ensuring reps are hitting their targets. Many include features for automating repetitive tasks like follow-up emails, lead assignment, and data entry. With detailed reporting and analytics on individual and team performance, sales management software empowers leaders to coach their teams, refine their sales process, and ultimately close more deals faster.